< Back to news 20 June 2022

Want a Generation Z Workforce? 4 tips from Raptor CEO David Burgman

From my conversations with CEOs and recruitment teams as part of The Drum Network, it’s clear that there's a crisis in attracting incoming talent. As the chief executive officer of the student marketing agency Raptor, here are my top tips on employing a member of generation Z, as learned through conversations with our student network.

Driving Company Culture

In our most recent data study of 105 students from 35 universities across the UK, 52% of students said that company culture was the most important factor in deciding whether to take their first graduate job. But what exactly is company culture?

Pre-pandemic, company culture could manifest in the form of an occasional well-being talk, a birth