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Corona Tropical

Objective

Educate consumers about Corona’s first non-beer beverage and encourage them to sample Corona Tropical alcoholic sparkling water

Edible Billboard

We brought the spirit of Corona Tropical to life in the centre of London, creating a tropics inspired space where consumers could sample Corona Tropical and relax with friends.

INTERACTIVE BILLBOARD

An eye-catching interactive billboard made using real fruit placed in the middle of the city

PICK A FRESH LIME

Take a fresh lime from the billboard, watch as the wave of limes reduces to display a paradise island

ENJOY A SAMPLE

Exchange a lime with a Brand Ambassador for a refreshing sample of Corona Tropical

WIN A TRIP TO CORONA ISLAND

Share a photo of you enjoying Corona Tropical on Instagram @Corona #NewCoronaTropical to win a once in a lifetime trip to Corona Island

1,800 Fresh Limes
4,800 Samples Distributed
15 Press Attendees