< Back to Our Work



Create a major impact in the student audience by bringing Grenade products and activations to campus, encouraging students to #GETSHITDONE.


Team Grenade

Grenade exploded on the student scene with high intensity, high reward fitness challenges. We brought 60 active Raptors on board to feel the burn and to motivate other students to test their physical limits, distributing a whole load of Grenade products and merch.

Our Student Brand Ambassadors acted as Grenade’s eyes and ears on the ground. They worked alongside the sales team, providing insight into listing opportunities and distributing POS. Everyone was winning.

21K Samples Distributed
2K Fitness Challenge Participants
183K Social Engagement
Live Events

The Ultimate Fitness Challenge

We toured the Ultimate Fitness Challenge to universities across the UK, testing the #getshitdone attitude of sports teams and campus athletes.

Students took part in tough challenges to prove their drive and dedication to #hardwork. Bucking Broncos. Hang Tough. The Strength Tester. Those who put their endurance under pressure were rewarded with a stash of Grenade energy bars and energy drinks samples.