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Jägermeister

Objective

Make the Jägermeister student brand ambassador role the coolest job on campus.

Timeline
Festival Staffing

Jägermeister | Ice Cold Festival

Driving buzz around Jägermeister's Ice Cold festival activations

Our team of student brand ambassadors were on the ground promoting the brand message of Ice Cold on site at some of the UK's biggest festivals such as Boomtown, NASS, We Are and Sundown.

SBAs sampled 3,000+ pieces of merch a day, entertained artists, ran back of house bars and jumped on the stage bar during busy surges whilst also DJing during windows in the line up.

Live Events

Cold Brew Coffee Haus

Giving students the opportunity to taste the newest Jägermeister blend.

Getting Hype

Accessible only to those lucky enough to get the 'party plug's' phone number to call for location co-ordinates – real 90s rave style.

Despite the 'exclusive' theme, we needed to spread the word and build some buzz. So we designed some bespoke promotional assets that would wet whistles all round.

610 Calls to the Cold Line
300 Party Attendees
100K+ Social Reach
Live Events

Secret Ice Cold House Parties

We brought Jägermeister into the coolest student houses across the UK, but if students wanted to get on the guestlist they had to call our hotline and share their juiciest secrets.

We then plastered their secrets across the walls at the house party... without names, of course!

3 House Parties
28 DJs
700 Ice Cold Texters

Jäger SBA

We put 22 Jägermeister enthusiasts on this one. Trust us, these brand ambassadors were worth bumping into.

Throughout the year our Raptors sampled 140,000 Ice Cold serves of Jägermeister at the hottest student events and group occasions.

"It's been great working with the Raptor team so far - super impressed with how proactive and creative the team are. Can't wait to continue working with them to create the best student job on campus!"

Sophie Harrison, Junior Brand Manager
140K Ice Cold Shots Sampled
312K Reach
117K Engagements