Make the Jägermeister student brand ambassador role the coolest job on campus.
To launch our 2022 Student Brand Ambassador Campaign, we hosted a live training day at Raptor HQ, training up 39 ambassadors to represent the brand across physical and digital activations throughout the year.
Driving buzz around Jägermeister's Ice Cold festival activations
Our team of student brand ambassadors were on the ground promoting the brand message of Ice Cold on site at some of the UK's biggest festivals such as Boomtown, NASS, We Are and Sundown.
SBAs sampled 3,000+ pieces of merch a day, entertained artists, ran back of house bars and jumped on the stage bar during busy surges whilst also DJing during windows in the line up.
Giving students the opportunity to taste the newest Jägermeister blend.
Accessible only to those lucky enough to get the 'party plug's' phone number to call for location co-ordinates – real 90s rave style.
Despite the 'exclusive' theme, we needed to spread the word and build some buzz. So we designed some bespoke promotional assets that would wet whistles all round.
We brought Jägermeister into the coolest student houses across the UK, but if students wanted to get on the guestlist they had to call our hotline and share their juiciest secrets.
We then plastered their secrets across the walls at the house party... without names, of course!
We put 22 Jägermeister enthusiasts on this one. Trust us, these brand ambassadors were worth bumping into.
Throughout the year our Raptors sampled 140,000 Ice Cold serves of Jägermeister at the hottest student events and group occasions.
"It's been great working with the Raptor team so far - super impressed with how proactive and creative the team are. Can't wait to continue working with them to create the best student job on campus!"Sophie Harrison, Junior Brand Manager
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