Boom25 is a brand new disruptor in the cashback market. To compete with more established players in the cashback sphere they offer 1 in every 25 users the chance to win ALL of their cash back rather than offering small cash back rewards for every purchase. We were tasked with introducing Boom25 to the student market, driving sign up and purchase via the platform after sign-up.
We recruited 18 ambassadors to share sign up codes with their networks and spread the word on campus. We traveled to each of the student cities with a fully branded spinning wheel where students could spin to win one amazing ‘Boom prize’ and other pieces of branded Boom25 merchandise.
We also hosted a Facebook Live stream of each of the events on our digital partner, Everything Students, Facebook page to give people online the chance to win. This was incredibly well received and achieved over 125,000 engagements.