01
Requirement
Create demand for Budweiser in student cities by creating a student incentive programme to get Budweiser stocked in their favourite pubs, bars, restaurants and clubs.
02
Response
We recruited 80 student influencers across 4 universities to represent Budweiser and encourage listings in their favourite venues.
Using an online petition microsite encouraging Budweiser be sold in each specific venue, each ambassador would act as an extension of the Budweiser sales team to approach venue managers and encourage listings.
Those students who were successful were incentivised with free beer, BUD merchandise and FA Cup tickets.
03
Results
2,900
Signatures (190% vs. Target)
29
'Hot Listing Leads' (190% vs Target)
1,500
Merchandise Distribution
