Bumble - Awareness and Positioning | Raptor London

CASE STUDY

Bumble

Bumble Honeys on Tour

01

Requirement

Introduce Bumble to students outside of London driving download, awareness and positioning Bumble with key networks.

02

Response

We created the Bumble Honeys On Tour campaign that saw us carefully select and train 18 brand ambassadors (the Bumble Honeys) from 6 key universities to represent the Bumble brand and tour universities in our bespoke Bumble Bus.

During the day our team interacted with students on-campus, raising awareness, educating students on app benefits and encouraging download. Not only this, during the evening, we partnered with popular student promoters and hosted The Bumble Honeys Takeover student club event in each of the 6 cities.

Students who attended were invited to use our specially designed photo booth inside the Bumble Bus and received merch for download during the night.

03

Results

9,000 App Downloads (140% vs. Target)
564,000 Social Engagements (160% vs.Target)
23,000 Merchandise Items
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
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