Curzon - Student Membership Relaunch | Raptor London

CASE STUDY

Curzon

Meet The World

01

Requirement

Relaunch Curzon cinema’s Student Membership and facilitate the acquisition of 5,000 student membership sign-ups.

02

Response

After designing, developing and deploying a new Curzon Student identity across all channels, we created ‘Meet The World’; a students only UK-wide film festival. This event showed early release, coming -of-age and classic films and help generate unprecendented new demand for student membership and future Curzon enthusiasts.

03

Results

8,000 New Members (160% vs. Target)
2,000 Festival Tickets (100% vs. Target)
3,000 Social Reach (130% vs. Target)
Curzon
Curzon
Curzon
Curzon
Curzon
Curzon
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