01
Requirement
Relaunch Curzon cinema’s Student Membership and facilitate the acquisition of 5,000 student membership sign-ups.
02
Response
After designing, developing and deploying a new Curzon Student identity across all channels, we created ‘Meet The World’; a students only UK-wide film festival. This event showed early release, coming-of-age and classic films and help generate unprecedented new demand for student membership and future Curzon enthusiasts.
03
Results
8,000
New Members (160% vs. Target)
2,000
Festival Tickets (100% vs. Target)
3,000
Social Reach (130% vs. Target)
