01
Requirement
Elevate Deliveroo's on-campus presence across 7 cities during and beyond the freshers period.
02
Response
We took over freshers fairs with a giant Deliveroo alarm clock which saw students across the UK counting down to food drops from their favourite local and national restaurant partners.
Alongside this, we created Grocery Billboards loaded with tote bags full of products to build awareness of Deliveroo’s grocery proposition.
Our team of 56 brand ambassadors amplified live activity and drove the consumer’s association of Deliveroo with key student moments through social media promotion.
03
Results
74,469
Social Reach
113,734
Engagements
5,000
Food Samples Distributed
