Deliveroo | Student Marketing by Raptor

CASE STUDY

Deliveroo

#deliveroostudent

01

Requirement

Elevate Deliveroo's on-campus presence across 7 cities during and beyond the freshers period.

02

Response

We took over freshers fairs with a giant Deliveroo alarm clock which saw students across the UK counting down to food drops from their favourite local and national restaurant partners.

Alongside this, we created Grocery Billboards loaded with tote bags full of products to build awareness of Deliveroo’s grocery proposition.

Our team of 56 brand ambassadors amplified live activity and drove the consumer’s association of Deliveroo with key student moments through social media promotion.

03

Results

74,469 Social Reach
113,734 Engagements
5,000 Food Samples Distributed
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