Deliveroo | Student Marketing by Raptor

CASE STUDY

Deliveroo

Student World of Food Festivals

01

Requirement

Create a limited release ticketed event to drive front-of-mind awareness on University campuses across the UK and Ireland and showcase the amazing range of restaurant partners on the Deliveroo platform. Utilise social media and our Student Brand Ambassador network to ensure that all events sell out.

02

Response

For the event itself, we created 4  bespoke food huts for participating restaurants including Byron, Yo Sushi!, Wagamama, Wildwood, Barburrito, Tim Horton’s to name a few. We also facilitated a number of interactive games including a buzz-wire game, batak reaction game and photo opportunity to enhance the experience and drive sharability.

03

Results

19,600 Food Samples (98% vs Target)
3,500 Event Attendees (88% vs Target)
12 Restaurant Partners
132,000 Digital Reach
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Deliveroo
Close