Deliveroo - RooRescue Takeover Campaign | Raptor London

CASE STUDY

Deliveroo

#RooRescue Takeover Campaign

01

Requirement

Support the launch of Deliveroo through the acquisition of student and users in 40 cities, across the UK for the whole of the academic year.

02

Response

Our team of 120 Deliveroo Ambassadors promoted app downloads on-campus at halls of residence and accommodation hot-spots as well as at popular on-campus events. The team were also responsible for distribution of merchandise, promoting discount codes, promotional ‘stunts’ and managing society partnerships, all to boost awareness and usage of the app.

The #RooRescue campaign also hit club nights where students were encouraged to use a bespoke Snapchat filter during the night and the morning after, to win free food to help soothe the next day hangover.

03

Results

48,000 App Downloads (138% vs. Target)
950,000 Snapchat Views (190% vs.Target)
4.9m Facebook Impressions (490% vs. Target)
Deliveroo
Deliveroo
Deliveroo
Deliveroo
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