#RooRescue Takeover Campaign
Support the launch of Deliveroo through the acquisition of student and users in 40 cities, across the UK for the whole of the academic year.
Our team of 120 Deliveroo Ambassadors promoted app downloads on-campus at halls of residence and accommodation hot-spots as well as at popular on-campus events. The team were also responsible for distribution of merchandise, promoting discount codes, promotional ‘stunts’ and managing society partnerships, all to boost awareness and usage of the app.
The #RooRescue campaign also hit club nights where students were encouraged to use a bespoke Snapchat filter during the night and the morning after, to win free food to help soothe the next day hangover.