Grenade | Student Marketing by Raptor

CASE STUDY

Grenade

#GetShitDone

01

Requirement

Create a major impact amongst the student audience by bringing Grenade products and activations to campus, encouraging students to #GETSHITDONE.

02

Response

With a team of 60 Student Brand Ambassadors, Grenade are exploding onto campus with a series of fitness challenges, product distribution and a partnership with BMF.

During the first phase of activity, the focus is on driving brand and NPD awareness to the student audience. Student recruits will also aid the sales team in identifying opportunties on the ground.

03

Results

12,000 Product distributed (100% vs target)
2,000 Student attendees at activations (125% vs target)
68,000 Social reach (to date)
Grenade
Grenade
Grenade
Grenade
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Grenade Grenade