We recruited 60 students across Bristol and Manchester to spread the word of HelloFresh and make plain old pesto pasta a thing of the past! This team was made up of 30 student brand ambassadors and 30 student influencers, all with a passion for food, health and cooking.
By focusing on the brand benefits of Quality, Variety, Convenience, Sharing the joy, Fun of Discovery and Peace of Mind: our HelloFresh students got creative in their content creation. Promoting the HelloFresh student offer on various social channels, including Facebook community engagement, IGTV cook-alongs, Twitch live streams and even a dedicated cooking playlist on Spotify!
Not only did our team help to raise brand awareness on campus but also worked to increase acquisitions, gaining a total of 676 new customers in the student market in just over 2 months.