Jägermeister | Student Marketing by Raptor

CASE STUDY

Jägermeister

#jägersba

01

Requirement

Simply put... make Jägermeister the coolest brand on campus.

02

Response

We recruited 22 of the best Student Brand Ambassadors to be the face of Jägermeister within their student networks. Over the year they’ll distribute 245,000 Ice Cold Shots, reach 1.26 million students on social and represent Jägermeister at events and secret parties.

Each exclusive secret party will feature well-known DJs, with the location only revealed to those who are lucky enough to get hold of a secret number to call.

03

Results

"It's been great working with the Raptor team so far - super impressed with how proactive and creative the team are. Can't wait to continue working with them to create the best student job on campus!" - Sophie Harrison, Junior Brand Manager

76,400 Ice Cold Shots Distributed in term one
98,244 Social Reach (to date)
46,737 Social Engagements (to date)
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