Jägermeister | Student Marketing by Raptor

CASE STUDY

Jägermeister

#jägersba

01

Requirement

Simply put... make Jägermeister the coolest brand on campus.

02

Response

We recruited 22 of the best Student Brand Ambassadors to be the face of Jägermeister within their student networks. Over the year they’ll distribute 245,000 Ice Cold Shots, reach 1.26 million students on social and represent Jägermeister at events and secret parties.

Each exclusive secret party will feature well-known DJs, with the location only revealed to those who are lucky enough to get hold of a secret number to call.

03

Results

50,000 Social Reach (to date)
5,000 Shots Distributed in the first week
Jägermeister
Jägermeister
Jägermeister
Jägermeister
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