Kellogg's Crunchy Nut | Raptor

CASE STUDY

Kellogg’s Crunchy Nut

Kellogg's Crunchy Nutter

01

Requirement

To support a new digitally focused campaign and to raise brand awareness we were tasked with galvanising our the 18-21 demographic to create engaging user generated branded social content.

02

Response

Using our network of ambassadors, we encouraged students create comical videos of themselves eating Crunchy Nut cornflakes in nutty and unexpected places and then to share them using #tastestoogood.

All campaign videos were then uploaded to the Kellogg’s Crunchy Nut Facebook page with the most popular gaining a spot as a contestant an online gameshow and with it, the chance to be crowned The Ultimate Crunchy Nutter!

03

Results

45,000 Video plays
150 Average video likes
5,000,000 Social reach
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