Kelloggs Crunchy Nut
Kellogg's Crunchy Nutter
To support a new digitally focused campaign and to raise brand awareness we were tasked with galvanising our the 18-21 demographic to create engaging user generated branded social content.
Using our network of ambassadors, we encouraged students create comical videos of themselves eating Crunchy Nut cornflakes in nutty and unexpected places and then to share them using #tastestoogood.
All campaign videos were then uploaded to the Kellogg’s Crunchy Nut Facebook page with the most popular gaining a spot as a contestant an online gameshow and with it, the chance to be crowned The Ultimate Crunchy Nutter!