Mike’s Hard Seltzer
Mike's Hard Seltzer - #refreshinglyobvious
Support AB Inbev own the summer of seltzer and educate consumers about Mike’s Hard Seltzer and the hard seltzer category through a nationwide sampling and activation campaign.
We launched a 360 campaign including both physical and digital experiences as restrictions lifted across the UK.
A team of 50 brand ambassadors distributed over 50,000 samples in parks, outdoor events, festivals and promoter-led events.
We infiltrated busy parks popular for summer drinks and partered with the best UK promoters to help us reach our audience in 7 major cities.
We later created the very first Seltzer Boat Party series on London’s Hackney Canals with Sam Divine, guest DJs and free product to create a memorable experience for Seltzer lovers.