Nando's wanted to understand and connect with students in a culturally relevant way. And in doing so, position Nando's as a brand that can play a meaningful role in student's lives.
We reimagined the traditional physical Nando’s YARD to create a series of live streams which showcased a diverse range of up and coming student talent from music colleges and Universities across the country. With an exploration of different genres and styles, each live stream was housed on a fully bespoke microsite called Nando’s YARD. The platform enabled students to connect, gain exclusive merch and much more…