Nando's YARD | Student Marketing by Raptor

CASE STUDY

Nando’s

#NandosYard

01

Requirement

Nando's wanted to understand and connect with students in a culturally relevant way. And in doing so, position Nando's as a brand that can play a meaningful role in student's lives.

02

Response

We reimagined the traditional physical Nando’s YARD to create a series of live streams which showcased a diverse range of up and coming student talent from music colleges and Universities across the country. With an exploration of different genres and styles, each live stream was housed on a fully bespoke microsite called Nando’s YARD. The platform enabled students to connect, gain exclusive merch and much more…

03

Results

Nando's YARD enabled student talent from across the UK to build a digital community and share their love of PERi PERi.

2503 Live Streams
153,027 Social Reach
143,503 Engagements
Nando’s
Nando’s
Nando’s
Nando’s
Close