NKD 'Spotlight On' Tour
Drive reappraisal and credibility of NKD, a low-calorie variant of WKD, with the 18-21 y/o audience.
During Q1 2018, we curated a sold-out series of unforgettable immersive club events across six UK cities.
Showcasing the best in electronic music DJs, providing a platform for exclusive trial and purchase of the two new NKD products.
To support the campaign and increase trial, we also distributed branded merchandise and bottles at pres parties in each of the cities in the lead up to the club nights.