NKD Spotlight On Tour Campaign | Raptor London

CASE STUDY

NKD

NKD 'Spotlight On' Tour

01

Requirement

Drive reappraisal and credibility of NKD, a low-calorie variant of WKD, with the 18-21 y/o audience.

02

Response

During Q1 2018, we curated a sold-out series of unforgettable immersive club events across six UK cities.

Showcasing the best in electronic music DJs, providing a platform for exclusive trial and purchase of the two new NKD products.

To support the campaign and increase trial, we also distributed branded merchandise and bottles at pres parties in each of the cities in the lead up to the club nights.

03

Results

1,800 Spotlight On Event Attendees (100% vs. Target)
4,700 NKD Bottles Samples (117% vs. Target)
1.3m Social Reach (130% vs. Target)
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