NOW TV | Student Marketing by Raptor

CASE STUDY

NOW TV

#scaresalon

01

Requirement

Drive subscriptions to the exclusive student NOW TV offer across the entertainment, sports and cinema Passes through student brand ambassadors, live events and experiences. Q4 activations included bringing to life the Halloween content streaming on the platform.

02

Response

As part of a full year campaign, we visited 10 university cities over the Halloween period to offer students the opportunity to have a professional Halloween makeover from the official The Walking Dead artists.  In addition, we called on our promoter partners to offer access to their favourite Halloween events when they subscribed to NOW TV. We also created three videos to drive awareness of NOW TV (Video 1, Video 2, Video 3)
03

Results

150 Halloween Makeovers
8,000 Vouchers Distributed
2,000+ Sign Ups
250,000 Video Views
NOW TV
NOW TV
NOW TV
NOW TV
NOW TV
NOW TV
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