Perlego - Student Awareness Campaign | Student Marketing by Raptor London

CASE STUDY

Perlego

#perlegotogo

01

Requirement

Perlego is an educational platform that gives users access to over 100,000 books for a small subscription of £12 per month. For students, this reduces the financial burden that comes with having to purchase a year's worth of textbooks in one go. To support Perlego’s launch we were tasked with raising awareness and driving free trials of Perlego in 6 student cities across the UK.

02

Response

We traveled to 6 key University cities across the country and partnered with local coffee houses giving students a free cup of coffee to kick start their day in exchange for a download to Perlego.

Our team of 18 ambassadors were responsible for sharing personalised download links with their network, managing promotional freestyle events and establishing partnerships with societies; all to build awareness around the excellent benefits of Perlego and to drive sign-ups.

03

Results

1,046 New trials
1,200 Free cups of coffee on campus
50+ Partnerships with societies and local independent coffee shops
Perlego
Perlego
Perlego
Perlego
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