Perlego is an educational platform that gives users access to over 100,000 books for a small subscription of £12 per month. For students, this reduces the financial burden that comes with having to purchase a year's worth of textbooks in one go. To support Perlego’s launch we were tasked with raising awareness and driving free trials of Perlego in 6 student cities across the UK.
We traveled to 6 key University cities across the country and partnered with local coffee houses giving students a free cup of coffee to kick start their day in exchange for a download to Perlego.
Our team of 18 ambassadors were responsible for sharing personalised download links with their network, managing promotional freestyle events and establishing partnerships with societies; all to build awareness around the excellent benefits of Perlego and to drive sign-ups.