Position Pot Noodle as a product which not only saves its consumers time but also inspires them to try new things.
Pot Noodle wanted to change people’s perceptions, proving it isn’t a product for the lazy but instead go-getters. With its primary audience being students, we considered how we could do something to give back. So, we produced an alternative career fair inspiring students to cook less and live more, by offering 10 leftfield internships that could help stir up their careers.
After successfully completing the first phase of the campaign, we not only sold out two events and placed 20 students in summer internships. We also won the Field Marketing Brand Experience Award for the most effective integrated/amplified campaign.