Requirement
Inspire and enable students to break free from the traditional 9-5 grind and experience a role a little less conventional. Following the success of the IRL careers fair in 2019, we had a further 3 planned, but due to the onset of COVID-19 had to quickly adapt and shift our thinking towards creating a virtual alternative for students to enjoy from the safety of their sofas.
Response
The Virtual Alternative Careers Fair used the latest AR technology to showcase 11 incredible internships from a range of unconventional companies, including Playstack Games, Vita Coco and FruitLab. Students were prompted to tap-to-place the 3D careers fair scene within their surroundings, transforming the area around them into a fully interactive virtual experience. Once in the experience, students could peruse roles by viewing a short video from each employer, and if a role appealed they click out to apply via our recruitment partner Gradbay.
Results
The results for this campaign were staggering and we comfortably surpassed our targets mid-way through. On top of receiving stacks of positive PR coverage, the feedback from students, Universities and Pot Noodle has been amazing.
