Pot Noodle 2020 | Student Marketing by Raptor

CASE STUDY

Pot Noodle 2020

The Virtual Alternative Careers Fair

01

Requirement

Inspire and enable students to break free from the traditional 9-5 grind and experience a role a little less conventional. Following the success of the IRL careers fair in 2019, we had a further 3 planned, but due to the onset of COVID-19 had to quickly adapt and shift our thinking towards creating a virtual alternative for students to enjoy from the safety of their sofas.

02

Response

The Virtual Alternative Careers Fair used the latest AR technology to showcase 11 incredible internships from a range of unconventional companies, including Playstack Games, Vita Coco and FruitLab. Students were prompted to tap-to-place the 3D careers fair scene within their surroundings, transforming the area around them into a fully interactive virtual experience. Once in the experience, students could peruse roles by viewing a short video from each employer, and if a role appealed they click out to apply via our recruitment partner Gradbay. 

03

Results

The results for this campaign were staggering and we comfortably surpassed our targets mid-way through. On top of receiving stacks of positive PR coverage, the feedback from students, Universities and Pot Noodle has been amazing.

17,117 Unique Users (385% increase from our IRL fairs)
2,000+ Internship Applications. (352% increase from our IRL fairs)
4.2m Reach
Pot Noodle 2020
Pot Noodle 2020
Pot Noodle 2020
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