Pot Noodle | Student Marketing by Raptor

CASE STUDY

Pot Noodle

Pot Noodle Student Campaign

01

Requirement

Encourage students to stir up their future with Pot Noodle's internship scheme whilst making Pot Noodle the no.1 snack for students.

02

Response

We were tasked with promoting Pot Noodle’s internship scheme which was made up of 100 internships in music, film, gaming & technology.

We were the first brand to be back on campus since the pandemic struck, as we toured the Pot Portal, a touch-free installation where students could access the virtual alternative careers fair at the scan of a QR code.

Our 20 strong ambassador team created fun content featuring Pot Noodle product and branding across the year, driving traffic to the fair and making Pot Noodle famous on campus.

03

Results

The results for this campaign were staggering and we comfortably surpassed our targets mid-way through. On top of receiving stacks of positive PR coverage, the feedback from students, Universities and Pot Noodle has been amazing.

100 Alternative Internships (100% of target)
10,764 Internship Applications. (108% of target)
2,610 Pots distributed
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