Pot Noodle | Student Marketing by Raptor

CASE STUDY

Pot Noodle

#youcanmakeit

01

Requirement

We were tasked with creating a fun and engaging experience that would inspire students and open their eyes to the diverse range of jobs that are often overlooked when students are considering their career choice. After inspiring students, we were required to provide opportunities for them to apply for a range of unusual yet sought-after summer internships.

02

Response

The ‘reach for your dreams’ University tour saw us create a fully branded inflatable bungee run that gave students the opportunity to compete against their friends to see who could reach for their dreams and fulfil their potential. All those that took part were given a free Pot Noodle (of course) and a piece of merchandise to drive brand recall on campus.

Alongside this, we partnered with graduate recruitment company GradBay, and provided a range of unconventional internships for students. Jobs ranged from assisting in extreme sports competitions to picking juniper berries to produce the ultimate hipster gin, all showcased through a bespoke Pot Noodle branded micro-site.

03

Results

1,021 Registrations (95% vs. target)
2,416 Free Samples of Pot Noodle distributed (105% vs. target)
100+ Applications to GradBay So Far
20 Unconventional Internships Offered (100% vs. target)
Pot Noodle
Pot Noodle
Pot Noodle
Pot Noodle
Pot Noodle
Pot Noodle
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