SoundCloud Student Collective Campaign | Raptor London

CASE STUDY

SoundCloud

SoundCloud Student Collective

01

Requirement

Position SoundCloud in front of students in selected UK cities, with a view to moving current users onto SoundCloud GO.

02

Response

Raptor created and curated The SoundCloud Collective, a group of up and coming student DJs and promoters who represented and promoted SoundCloud GO across 6 UK cities including a DJ competition, club events and house parties.

We partnered with the most forward thinking student electronic music promoters to introduce SoundCloud Go to sold out events with The SoundCloud Collective playing with international artists.

And got deep into student culture with a series of SoundCloud sponsored house parties.

In each city The SoundCloud Collective showcased the status of the student electronic music scene with mini-documentaries following student DJs around their city from favourite record shops through to the club.

03

Results

1.8m Documentary Views (200% vs. Target)
4m Impressions (344% vs. Target)
42% View Rate
SoundCloud
SoundCloud
SoundCloud
SoundCloud
SoundCloud
SoundCloud
SoundCloud
SoundCloud
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