01
Requirement
To tap into the rich gaming culture existing on campus and expand it by working with streamers, viewers and communities alike, to ensure that Twitch are the natural destination for people interested in live content.
02
Response
We launched an inter-uni esports competition allowing university gaming societies to go head to head in a tournament that allowed them to rack up points as they streamed more, and watched more. Collaborating with gaming partners across Europe, this competition was the first of its kind, giving avid gamers the opportunity to compete in an official Twitch competition, build a community and grow their channels.
03
Results
31,506,003
Minutes Watched
125
Societies (315% of target)
1.7m
Social Reach
