UBER - Student Launch Campaign | Raptor London

CASE STUDY

UBER

Student #1K Campaign

01

Requirement

Launch Uber amongst students in 6 student cities with acquisition and education the key drivers.

02

Response

The #UBERSTUDENT1K ambassador campaign saw our team of Uber student ambassadors hit popular partner promoted student club nights, campus events and halls of residence.  Here we offered free merchandise & free Uber ride offers to promote app downloads in each city amongst the student population

03

Results

'We are thrilled to have worked with the Raptor team on our recent student campaign. They have excelled in every area particularly in execution and communication. Their staff have been second to none and we are looking forward to working with them again for the remainder of the academic year'. – Rebecca Evans, Brand & Campaign Manager, Uber UK

9,910 App Downloads
6,600 Riders (295% vs. Target)
66% Conversion (vs. 22% standard)
UBER
UBER
UBER
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