WKD Mango Crush Launch Campaign | Raptor London

CASE STUDY

WKD

WKD Mango Crush Launch

01

Requirement

Raptor continue to be student marketing agency to promote the full WKD range exclusively to the 18-21 y/o audience.

02

Response

Q2 saw us develop a series of house parties with the theme #WKDsummer across 10 cities to sample and distribute the WKD range to 18-21 y/o’s.

Spearheading the campaign, our WKD student team were tasked with identifying events and society gatherings to further sample product whilst also driving trial and demand in Wetherspoons outlets in the on-trade.

In the off-trade, the student team were also responsible for distributing discount vouchers to fellow students, upkeep of product display in their local outlets and identifying listing opportunities.

To extend the brand reach further into our target audience and to consolidate it’s position in Ibiza during the summer, we brokered a partnership with the most relevant institution on the island, Ibiza Rocks.

03

Results

8,000 Bottles Sampled (100% vs. Target)
1,800 House Party Attendees (125% vs. Target)
25 New Product Listings (210% vs Target)
WKD
WKD
WKD
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