Sustainability Pledge

Purpose

Raptor Marketing Limited are a student marketing agency focused on experiential marketing. Our mission is to champion students because we’re passionate about helping brands play a positive role in their culture. However, as part of this mission, we want to help build a brighter future for the next generation.

The purpose of this Environmental Sustainability Policy is to outline our commitment to reducing Greenhouse Gas emissions (hereafter referred to as GHGs, emissions or CO2e) and reducing our waste footprint, within our organisation, and in the events we deliver. 

This policy focuses on environmental sustainability, rather than attempting to also address financial and social sustainability. These highly important, and interlinked, elements form part of our wider business strategy and shareholder / stakeholder reporting, and are also addressed in our vision and values.

We will communicate this policy to all our stakeholders, including clients, suppliers and staff. We will do this to enable them to work with us in achieving our ambitions in this important area. 

We recognise that the environmental impacts from our operations and events mostly derive from emissions from fuel usage and waste from single-use items. 

We therefore hope to increase environmental awareness across our organisation with this policy and embed carbon reduction and zero-waste practices in our everyday business.

 

Statement of Intent 

Net-zero Goals

Our aim as a responsible business is to create a future fit for everyone. We therefore publicly support a 1.5°C future and are aligning our climate mitigation targets to reach Net Zero Global emissions by 2050 at the latest across our company operations.

 

We also recognise that most of our event activities are Scope 3 as they are contracted services. Therefore, we commit to measuring emissions from event activities across energy, travel and transport, catering and production.

 

We aim to reduce event emissions from activities we deliver and contract, in line with a 1.5°C pathway.

 

We will mitigate both our operational emissions and event delivery emissions by offsetting these with an accredited carbon offsetting partner.

The Circular Economy

In addition, we are committed to becoming a Circular Economy business. This means we will reduce waste across all company owned operations with a view to diverting 90% from landfill and incineration. We are also committed to running “Circular Events” across all event deliveries. This means we will divert 90% from landfill and incineration. 

 

Monitoring and Reporting

We commit to monitor, review and report on our progress on an annual basis and use the ongoing learnings to inform our approach to reducing emissions and waste across our operational and event activities. 

Our Commitments 

Company Level 

  • Pledging to the UNFCCC Race to Zero 
  • Halving our greenhouse gas emissions before 2030 across all company owned operations. To do this we will set 2021 as our baseline year and set a yearly reduction target of at least 15%
  • Achieving Net Zero emissions well before 2050 and as soon as possible
  • Disclosing our progress on a yearly basis
  • Intergrating positive climate activity in business strategy

 

Event Deliveries 

  • Aiming to measure greenhouse gas emissions for all event deliveries from September 2022 and carbon balancing these emissions
  • Reducing carbon emissions across our event deliveries as far as possible, incorporating company growth to respectively adjust targets
  • Achieving Net Zero events well before 2050 and as soon as possible
  • Reducing waste across all event deliveries with a view to operating Circular Events by 2035

Achieving our aims

Company Level 

Procurement

  • Requesting that our suppliers commit to reducing their emissions and requesting evidence of this in our procurement / tender process
  • Suppliers will be reviewed on both cost and environmental performance when making appointments

 

Energy

  • Requesting our landlord switch to a 100% renewable energy provide
  • Optimising the use of building space in all operations 
  • Reducing non-renewable electricity and gas consumption by at least 10% year on year using 2021 as our baseline year until we have halved our emissions
  • Supporting our employees to switch to renewable energy in their homes

 

Travel and Transport

  • Implementing a low emission policy requirement for owned and leased company cars and vans and ensuring that before 2030 at least 60% of our owned and leased cars and vans will be electric vehicles. 
  • Actively promoting lower impact travel options for staff travel with reward schemes in place. 
  • Measuring our annual emissions from staff travel for meetings and events, and for company transport. Staff will be asked to keep a record of their travel to and from meetings and events to facilitate measurement.
  • Mandating train usage on journeys that can be completed in less than a business day from a major transport hub. This includes C-Suite Travel.

 

Food and Drinks

  • Diverting food waste from landfill and ensuring our office and facilities buildings have food composting bins and the relevant collection service.
  • Monitoring the volume of food waste produced in our offices and aim to reduce this by providing education to ur staff and teams on reducing waste. 

 

Waste

  • Ensuring that waste is segregated within all our building with contractors to manage these.

 

Event Deliveries

General

  • Reducing emissions associated with services we are contracted to deliver as far as possible, starting from the beginning of the project.
  • Aiming to measure the emissions associated with every event from all services we contract including the below, to produce a post-event report with emission reduction suggestions for future events:
    • staff travel and event transport
    • catering for staff and audience
    • energy usage 
    • material choices for environmental builds
    • waste and recycling
    • and encouraging / supporting our clients to collect audience travel data
  • Including offsetting in every event budget. Clients may opt-out.

 

Energy

  • Reducing emissions associated with electricity, gas and fuel usage from services we are contracted to deliver as far as possible, starting from the beginning of the project. 
  • Aiming to measure electricity, gas and other fuel usage across every event we deliver. 
  • Where applicable, writing a Sustainable Energy Event Plan for every event to detail our mitigation methods across energy, gas and other fuel usage.
  • Requesting evidence of energy reductions and / or efficiencies as well as evidence of commitments to reducing emissions as part of our venue procurement processes.
  • Requesting evidence of energy reductions and / or efficiencies as well as evidence of commitments to reducing emissions as part of our supplier tender process. Suppliers will be reviewed on both cost and environmental performance when making appointments. 

 

Travel and Transport

  • Ensuring all event associated Travel and Transport emissions resulting from staff travel and from services we have contracted are reduced as far as possible. This process will start from the beginning of each project. 
  • Writing a Sustainable Travel and Transport Event Plan to detail our mitigation methods across this remit. We will write these for all domestic events over 50 people or for events that traditionally require air travel, regardless of number of delegates. 
  • Measuring emissions from the below, and offsetting these emissions via an accredited offset provider:
    • staff pre-production travel (i.e. site visits).
    • staff and crew travel to and from site. 
    • transport emissions from company owned vehicles relating to this event.

 

Production

  • Writing a Sustainable Production Event Plan for every event to detail our mitigation methods across this remit. 
  • Hiring as many assets as possible, such as furniture and decor, even when purchase may be cheaper, unless these items have a designated post-event life.  
  • Where hiring is not feasible, we will design assets with the and the Circular Economy in mind to reduce potential waste generation.
  • Where hiring is not feasible, we will design items to be easily disassembled and separated for component recovery.
  • Where hiring is not feasible, we will design items with the objectives of reducing the volume of waste created in the production stage.
  • Reducing the quantity of raw materials used.
  • Prioritising the use of materials confirmed as easily recycled with our waste contractor or venue where assets will not have a life post-event.  
  • Prioritising sustainably sourced materials e.g. renewable or recycled sources. 
  • Increase our roster of suppliers who offer a take-back recycling scheme.
  • Donating assets after the event to charities or community groups in the local area for reuse, only are ensuring it is of good quality and is of use to these groups. 
  • Ensuring a segregated waste stream onsite which includes bins for coffee cups and food waste for all events for which we are responsible for catering.  

Monitoring and Improvement

  • We will monitor our performance against our objectives on an annual basis and report on progress.
  • We are committed to analysing where targets have not been met to enable us to overcome these barriers more effectively in the future.
  • Where targets have been met or exceeded we will celebrate this success and set higher targets for the following year, stretching our ambitions to deliver overall Net Zero.
  • We will review this policy on an annual basis and update targets, objectives and information as appropriate.

Accountability Culture 

Achieving our objectives involves engaging our teams to support our organisational ambitions, and planning from the start of projects is required for all event deliveries. We recognise that adhering to this Policy requires every member of our team to play their part and that the delivery of this policy falls into the remit of all employees.

We will therefore promote a shared accountability culture within our organisation, ensuring all team members work together to incorporate these sustainability goals into their day-to-day work routines and planning.

This will be achieved through training for staff, embedding these objectives into our internal operational processes and engaging staff in the development of future objectives.