18 July 2018
To welcome the sunshine, WKD recently released their new Rainbow Multipack and enlsited Raptors team of Student Brand Ambassadors to launch the 10 bottles of Summer time goodness...
The campaign will see 48 students from 8 cities across the UK hold their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to kick start summer.
The two part campaign will start with the newest flavour in the WKD family, Mango Crush, sampling at various society events, meetings and student gatherings ensuring Mango Crush will be the real BNOC* this term.
*Big Name On Campus
The second phase will focus on creating memorable student-led summer themed parties. The parties will be easily shareable across social media, allow sampling of the newly refreshed WKD range and enable the distribution of free merchandise and money-off vouchers redeemable in local stores.
Alongside the student-focused activity, WKD will also be running in-bar activations in Stonegate venues across the country. Giving away samples of WKD Mango Crush and merchandise in exchange for an ‘on-the-spot’ task – a no-brainer for any student once they step out of the exam season spotlight.
Amanda Grabham, Head of Brand Marketing, said ‘Students are a really important audience for WKD, this campaign in collaboration with students across the UK will ensure WKD is front of mind this summer!’.