Insights

Gen Z is more mindful than impulsive, with research playing a key role in their path to purchase. To earn their trust, brands need to understand what Gen Z is looking for and the criteria they are being measured against. At Raptor, we represent the youth perspective, with the values, voices and behaviours of this generation shaping the foundation of our work. Explore our industry insights below:

Beauty Insight Report

In our latest insight report, we spoke to 18–25-year-olds across the UK to unpack the deeper meaning behind the generation’s approach to beauty. From the creators they trust to the research they rely on, and their preference for in-store experiences, we explore the habits, values and unmet needs shaping this space today. Looking to connect with Gen Z in a way that resonates authentically and aligns with their values?

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Fashion Insight Report

With 89.8% of Gen Z considering fashion to be an important part of their sense of self and identity, fashion continues to evolve as a key cultural force and a significant influence on everyday life. Gathering insights from 18-25-year olds across the UK, we explore new and shifting habits, and delve into the complex contradictions between values and shopping behaviour. Check out our latest report where we delve into what’s shaping young consumers’ fashion choices and how brands can successfully become a cult classic for this generation.

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Gen Z and Nightlife Insight Report

Gen Z’s relationship with alcohol is evolving, but don’t be mistaken, whilst their habits have changed, they’re not abandoning drinking or the night-life scene. By combining insights from 1000x 18-25 year-old patrons and bar managers, we reveal the key factors influencing their drinking habits and preferences. Want to know what’s shaping their choices and how brands can connect with both Gen Z and the venues they visit? Get the full insight report here.

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Quick Service Restaurant Insight Report

In 2025, young people aren’t just eating out - they’re making it a social ritual. With 92% of UK students dining out at least once a month and 41.3% prioritising social connection as their primary driver of restaurant choice, restaurants need to evolve beyond just great food. Want to know what’s shaping their decisions? Get the full insight report here.

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