Bring a slice of Paradise to London with Corona Tropical.

With the rise of the hard seltzer category and the release of Corona's new product offering, Corona Tropical, we were tasked with educating consumers around Corona's first non-beer beverage and encouraging them to sample Corona Tropical alcoholic sparkling water. We brought to life the spirit of Corona Tropical in the centre of London, creating a tropics inspired space where consumers could sample the product whilst relaxing with friends. We followed up the press launch with a nationwide distribution tour including a team of brand ambassadors and sampling backpacks infiltrating the brand into group drinking occasions - establishing Corona Tropical as the drink of the summer.