To encourage students to discover the best of Google’s ecosystem and drive acquisition of core products including hardware and software.

Our insight found that comparatively to other technology brands, Google was viewed by students as fun and approachable - therefore we wanted to highlight this core point of differentiation across campus activity. We brought to life the best of Google through a 360 campaign targeting multiple touch points within the student audience. Harnessing a team of 60 student brand ambassadors, we trained the team to understand the benefits of each area of the Google Ecosystem ahead of returning to their campuses to become Google experts. We created a touring experience across 18 University cities, exchanging the exclusive Chrome Doughnut for a download of Chrome Browser. Our student ambassador team further cemented the benefits of the Google Ecosystem through social content across their Tik Tok channels.