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PROJECT

Shot Swap

THE BRIEF

Create an on-trade experience for Jägermeister to sample ice cold shots.

OUR RESPONSE

With the rise of swap shops, we identified the opportunity to create an interactive sampling experience to experience consumption of Jägermeister in the perfect serve of the Ice Cold shop. We created a fun exchange system, whilst driving key brand messages and engagement through a team of student brand ambassadors.

RESULTS

The experience led to an incredible return on consumers repeat purchasing Jägermeister at the perfect serve.

30k

Ice Cold shots sampled

115

live activations.

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hello@raptor-london.co.uk

Zetland House

5-25 Scrutton Street, Shoreditch

London EC2A 4HJ