<- BACK
PROJECT
Shot Swap
THE BRIEF
Create an on-trade experience for Jägermeister to sample ice cold shots.
OUR RESPONSE
With the rise of swap shops, we identified the opportunity to create an interactive sampling experience to experience consumption of Jägermeister in the perfect serve of the Ice Cold shop. We created a fun exchange system, whilst driving key brand messages and engagement through a team of student brand ambassadors.
RESULTS
The experience led to an incredible return on consumers repeat purchasing Jägermeister at the perfect serve.
30k
Ice Cold shots sampled
115
live activations.