Make Mike's Hard Seltzer the go-to drink for the summer.

We worked with Mike's Hard Seltzer to launch one of the first UK's hard seltzers into the category. Working with ABinBev, we discovered exactly who Mike's consumers were and reach them in a memorable and exciting way. We went big and bold with our very own bespoke and branded boat which cruised down Regent's Canal whilst local patrons sipped ice cold Mike's on a hot summer's day. We gamified the experience through registering on a microsite collecting consumer data, giving directions to pick up points and confirmed their attendance on a specific voyage. Customers were also directed to Instagram filters to engage with Mike's, win prizes and post to their stories during their time with us on board.