PROJECT
Yard On Tour
THE BRIEF
To create an experience around the end of exam season, we brought Nando's YARD to students IRL with a series of tour activity across three university cities. To place Nando’s at the heart of student music culture, in a culturally relevant way
OUR RESPONSE
To celebrate students’ return to Uni, we took Nando’s on tour, delivering music events to students in Birmingham, Bristol and Leeds.
Each stop on the tour heroed the local nightlife scene in each city. By partnering with the best local promoters, we showcased unmissable headliners and created an opportunity for up-and-coming student talent to join the line-up, putting the spotlight on extra-hot talent in each city.
RESULTS
We worked collaboratively with student promoters, DJs and artists to curate a collection of club events that sat at the heart of culture. Dancing under the the iconic Nando’s Barcelos, we gave grassroots DJs a platform to perform alongside national artists. The events resulted in positive brand recognition and engagement for Nando’s amongst the audience. Not only this, all those who attended received free merchandise and a free starter in their local restaurant the following week.
3
Cities
2k
Attendees
1.8m
Social Reach
