PROJECT
Generation Inspired
THE BRIEF
Prove that Generation Z are shopping on Pinterest
OUR RESPONSE
We partnered with Pinterest's Business team to create a video series that supported their B2B strategy based around Gen Z; their shopping habits, trends and values. Launched at their Return on Inspiration BAFTA Event, Generation Inspired acted as a means for agencies and brands alike to understand Pinterest as a brand synonymous with the generation. Through Vox Pop style interviews with over 25 Gen Z Pinterest users from across 3 cities, we brought to life Pinterest's user data in a bitesize and digestible format - to hear the thoughts and opinions of Gen Z directly from the audience themselves.
RESULTS
There is no truer way to understand Gen Z's behaviourial habits than hearing it directly from them, in their own words. This campaign utilised the Gen Z voice and Pinterest's unique style to bring to life their data findings and land their message with agency and business partners, elevating their pitching proposition.
