PROJECT
Find Your Pop!
THE BRIEF
Find out exactly what Gen Z think about Popworks
OUR RESPONSE
To launch the Find Your Pop campaign internally to PepsiCo, the Popworks brand team wanted to showcase exactly what students thought of Popworks when they were given the opportunity to trial. We discovered that ahead of our campus tour, a majority of students had never tried Popworks but upon trialling a sample they could see exactly where Popworks could fit into their daily University routine - establishing the need for the Popworks Touring campaign.
RESULTS
The hero film allowed Popworks brand team to sell in the benefit of our student proposition to the wider business, whilst creating a fun and engaging piece of content that could be repurposed across social channels.