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Position SoundCloud in front of students in selected UK cities, with a view to moving current users onto SoundCloud GO.


SoundCloud Collective

We formed The SoundCloud Collective: a group of up-and-coming DJs and ambitious music promoters. Who then represented SoundCloud GO across six UK cities.

SoundCloud GO

Partnering with forward-thinking student promoters, we put The SoundCloud Collective on stage with international artists for sold out events. Everything from club events to DJ competitions.

Documentary Series

We delved into the student electronic music scene in 6 cities, all with famous nightlife culture. Hear it from the heads that make each city tick. From DJs, promoters, radio presenters and record store owners.

Birmingham ft. Peggy Gou

4M Impressions
42% View Rate

Leeds ft. Wallaeur

London ft. Salary Boy

House Party Series

The most infamous series of events students have ever seen. The SoundCloud house party series shook the foundations of nightlife creating shareable and memorable activations in the heart of studentville.

The night curated by the SoundCloud collective giving up and coming DJs the opportunity to show their skills