We worked with Tinder to remove 'hook-up' stigma and establish Tinder as the go-to dating app for Gen-Z and the place to explore every possibility within dating.
Embrace Every New Experience with Tinder.
University is a time of self-discovery, in which new experiences allow you to embrace who you are, what you care about and discover your identity. When dating, this time period is full of a chaotic series of experiences that allow you to discover exactly what you're looking for.
Tinder, following their global master brand campaign, are on a mission to remove negative stereotypes that position Tinder as solely a 'hook-up' app and encourage Gen-Z to embrace the variety of experiences they can have. Raptor were tasked with bringing this messaging to the student audience.
We hired a team of student influencers to create content related to their experiences of dating at University. From GRWM's to a day in the life - these influencers were tasked with showing students the variety of experiences available on Tinder in a student specific T.O.V.
We launched a locally targeted OOH campaign featuring students from our activating University cities to encourage students to embrace every new experience with Tinder. Why did it work? Each OOH segment tapped into differing passion points, allowing for an authentic connection to Gen-Z in that city.