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Tinder

Objective

Keep Tinder Uni student brand ambassadors employed, happy and connected during lockdown by mobilising a digital movement that supports Tinder Uni enrolled students with a fund to keep them stimulated.

Timeline

Tinder Uni

The pandemic put uni life – and therefore our UK Tinder tour ­– on hold. Being home alone was a big challenge for our ambassadors. But it also presented a unique opportunity. To learn something new.

#TinderTuition

So we created TinderTuition to fund our ambassadors to set a personal development goal and boost that bio. There was an ongoing flurry of social posts showing blossoming talents. And people were swiping right, matching and chatting with enthusiasm. Home alone, yes, getting through it together.