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Fashion is an integral means of self-expression, and what makes clothes iconic are the people that wear them. We introduced Icons: In The Making, celebrating the diversity in student fashion and telling the stories behind up-and-coming icons.

Icons: In The Making.

What does fashion mean to Gen Z in 2023? We worked with USC to relaunch their brand to the student audience positioning fashion as an integral means of self-expression. Brands might be iconic, but it’s the people who wear them that tell iconic stories. Icons, In The Making allowed USC to spotlight 6 students and what their fashion choices meant to them across OOH, in-store, festival and micro-influencers.