Introducing Generation Z: Music
Music is at the heart of culture. It is a means by which individuals find communities and express their individuality, and is an integral aspect of Gen Z self-expression. Harnessing music into your brand strategy can be difficult, so in our latest insight study we wanted to understand what music Gen Z listen to and what they value.
Alcohol
Alcohol is a core feature of socialisation at University, and is integral to University life. The stereotype of student drinking, however, does not reflect the diverse situations that students drink and their desire post-pandemic to socialise with memorable experiences. In our latest insight study, we wanted to understand what, where and how students drink - and what would convince them to try something new.
Fashion
Gen Z are cultural change-makers who lead the force when it comes to what is in (and out of) trend. When it comes to fashion, University plays a powerful role in forming identity. Check out what inspires Gen Z, where they buy and what they spend in our latest insight launch.
Social Media
Social Media forms an integral aspect of Gen Z daily routine. As digital natives, and the first generation to grow up utilising social media platforms, Gen Z know what they're looking for across media channels. Understand the platforms they use, what they engage with and how to reach Gen Z in our latest insight launch.