Deliveroo Rider - Student Ambassadors | Student Marketing by Raptor London

CASE STUDY

Deliveroo Rider

#ridewithus

01

Requirement

We have steadily assisted driving demand for Deliveroo amongst students over the last three years. To meet this increased demand, we were required to recruit student riders at freshers’ fairs across the UK.

02

Response

To coincide with the start of semester 1, our 85 Deliveroo Ambassadors got straight to work by supporting the #ridewithus ‘1 Minute Cycle Challenge’ tour. We invited students up and down the country to register an interest in becoming a rider before jumping on our static bikes and ride as far as possible in 1 minute. With every km travelled, we raised £1 for our chosen charity; The British Red Cross.

Our team of ambassadors continued their recruitment duties into the term by referring their personal network to sign up to the rider team.

03

Results

1,968 New Applications to Become a Deliveroo Rider (123% vs. target)
53,000 Deliveroo Rider Freshers fair attendees
£827 Money Raised for the Red Cross
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
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