Deliveroo Rider - Student Ambassadors | Raptor London

CASE STUDY

Deliveroo Rider

#ridewithus

01

Requirement

We have steadily assisted driving demand for Deliveroo amongst students for the last three years making it the fastest growing start-up ever. To meet this increased demand, we were required to recruit student riders for at freshers’ fairs across the UK.

02

Response

To coincide with the start of semester 1, our 85 Deliveroo Ambassadors got straight to work by supporting the #ridewithus ‘1 Minute Cycle Challenge’ tour. We invited students up and down the country to register their interest to become a rider before jumping on our static bikes and to ride as far as possible in 1 minute. With every km traveled, we raised £1 for our chosen charity; The Red British Red Cross

Our team of ambassadors continued their recruitment duties into the term by referring their personal network to sign up to the rider team.

03

Results

2,286 New Applications to Become a Deliveroo Rider
53,000 Deliveroo Rider Freshers fair attendees
£827 Money Raised for the Red Cross
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
Deliveroo Rider
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