Tinder | Student Marketing by Raptor

CASE STUDY

Tinder

Tinder Uni Launch

01

Requirement

Original mission: ‘Launch Tinder’s student focused in-app feature, Tinder Uni and acquire 100,000 enrolments’

New mission: ‘Keep Tinder Uni student brand ambassadors and mobilise a digital movement that supports Tinder Uni enrolled students with a fund to keep them stimulated, happy and connected during lockdown’.

02

Response

 

It’s safe to say University life (as we know it) was off the cards for a while during the COVID-19 crisis. Sadly this meant our UK Tinder tour was postponed.

For our ambassadors, this was a big change; being at home without their classmates and with little to do. This actually presented a very unique opportunity. An opportunity to learn something they may have not had the opportunity to consider before. 

We created #TinderTuition along a with fund for our ambassadors to do something that would further themselves and help improve that Tinder bio! Ambassadors were then encouraged to post regular updates on their progress.

 

 

03

Results

300,000+ Organic reach (100% vs target)
31,000 Engagements (209% vs target)
300 Pieces of unique content (101% vs target)
74 Ambassadors
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder
Tinder