Requirement
Original mission: ‘Launch Tinder’s student focused in-app feature, Tinder Uni and acquire 100,000 enrolments’
New mission: ‘Keep Tinder Uni student brand ambassadors and mobilise a digital movement that supports Tinder Uni enrolled students with a fund to keep them stimulated, happy and connected during lockdown’.
Response
It’s safe to say University life (as we know it) was off the cards for a while during the COVID-19 crisis. Sadly this meant our UK Tinder tour was postponed.
For our ambassadors, this was a big change; being at home without their classmates and with little to do. This actually presented a very unique opportunity. An opportunity to learn something they may have not had the opportunity to consider before.
We created #TinderTuition along a with fund for our ambassadors to do something that would further themselves and help improve that Tinder bio! Ambassadors were then encouraged to post regular updates on their progress.
Results
